GNU Economy: Sun, the perfect franchisor

As I mentioned before, appropriating returns is always critical and I think that Franchising OS might be a promising business model. Unfortunately not many software firms might drive excellence in the OS market, here why it makes perfect sense for Sun:

  • Sun forges inside a best-of-breed Operative System, an office automation suite tool, the Java framework, like other development tools;
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  • Sun’s brand is on of the strongest in the ICT world, recognized as one of the most innovative and forehead ones;
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  • Sun has a symbiotic approach to OS communities, tracking contributes and experiencing different organisations’ models with few important projects;
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  • Sun has the power to build an ecosystem where IP protection and indemnification, warranty, benchmarking and dependability analysis and mediation services are delivered by other partners, bundling and unbundling them depending on customers’ needs;
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  • Sun would be the first to deploy an OS franchising model, being the first mover has a chance and a challenge. Since franchising might overlap with classical channel partner programs, special due diligence has to be paid in this respect;
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  • IDC and Forrester studies on Open Source market show how customers needs are related mostly to basic services, therefore is possible to implement procedures and fares to deliver such services at fixed time, fixed costs;
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  • The Italian Portal Java Open Business has worked with Italian SMBs and developers, creating consensus and posing basis to develop further collaborations. In this respect Italy might be the most cost effective area to develop a business case.
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Does it make sense to you?

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