The European open source observatory opened up about one year ago, last February went into the wild 2.0 and now offers a free Virtual Forge service, aimed at giving a better understanding of hosted projects.
Europe keeps investing money to fund OSOR development, now trying to mimic Ohloh metrics and data, instead of spending energies to create synergies with others.
In the OSOR news  Marco Battistoni, Unisys OSOR Technical Manager, says (emphasis is mine):
However setting up and operating such a repository can be very costly and time consuming (believe us, we know!):Â one has to buy servers, internet connection, install the necessary applications, hire experts to operate the site 24/7… This needs a lot of commitment both in human and in financial resources.
I’d prefer to see our money spent to create something new, or simply to share knowledge about interesting open source projects and tools. There are definitely more forges than necessary.
This strategy is definitely not “choice beyond marketing” as the writer’s banner suggests. Having ownership of the name Open Source Foundation is a marketing step. Googling “open source” will now discover Microsoft’s foundation at or near the top of the list. Using the word “Foundation” suggests to the public that the organization is the founder of open source, another marketing step.
Adding code to Linux and PHP so they work better with Microsoft products is a marketing step for their own programs.
When the reverse is true where Microsoft engineers its products to work better with open source programs from other contributers, that can be called “beyond marketing”.