Back from CeBIT, marketing and placement

If there is a message received in visiting CeBIT, is the fact that open source is everywhere and nowhere. Everywhere because inside most products on show it can be seen an underlying OSS component (be it linux, asterisk, Eclipse…) and nowhere because this was written nowhere (with some notable exceptions). The fact that a product has inside some open source parts is so common that nowadays is not differentiating anymore; and this brings the second thing that I observed: the Linux part of CeBIT was sad and gave little value to the companies (and OSS communities) exposing there. For example, the OpenBravo stand was nice and filled with knowledgeable people, but would probably gained much more attention in the ERP pavillion; the same applies to Zimbra and the other (few) companies that were using the “free software” card ahead of that of what their product was for.
I believe that this self-segregation is counterproductive, as the main objective of a company looking for a solution to an IT problem is (not surprisingly) to find a solution, and then later prioritizing requirements and features (including ethical and economic ones) to decide if the adoption process can continue. In fact, I had the opportunity to see two companies presenting more or less the same service (based on OSS), one in the IT infrastructure pavilion and one in the Linux stand, and the difference in terms of people stopping by was quite noticeable, with the Linux one getting 2/3 times less people than the other. It may make sense to have a separate “community” part of CeBIT for those project that still have no significant commercial backings, or that prefer to show themselves in a “pure” way (in this sense, I appreciated the enthusiasm of the people at KDE, Scribus, Gnome, and Amarok), but not for companies: OSS is a differentiator in the long term, but cannot be the only thing you promote at your stand.

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3 Responses to “Back from CeBIT, marketing and placement”


  1. 1 Dirk Riehle

    In the valley, an open-source strategy will not get you particular attention/funding any longer. In fact, if going open source is all you have to differentiate yourself, I’m pretty sure you won’t get any funding at all, at least not from a first-tier VC. I find it weird to see hear that Open Bravo would not be in the ERP pavillion. What were they thinking?

  2. 2 Roberto Galoppini

    Hi Dirk,

    I totally agree with you, if going open source is all you have to differentiate is not a big deal. I understand second and third round investments are more likely to happen - as seen also with SAP Venture - in the next future, but I believe that there is plenty of blue ocean opportunities out there. Stay tuned, next week I will post about one of them.. ;-)

  1. 1 Casual.info.in.a.bottle » Blog Archive » OpenCamp 2008: in partenza, con un talk in mente .)

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About the Editor

Roberto Galoppini on Open Source Software
Roberto has over 20 years experience in the computer industry, and has spent the last 10 years working in the intersection of open source software and business development. Roberto has taken an active interest in different open source projects and organizations, he also served on some advisory boards, and helped large IT vendors, open source vendors and customers to design and deploy their open source strategies. He works at SourceForge, and opinions expressed here don't necessarily represent employer's positions, strategies, or opinion.