Comments on: Open Source Brand: No Logo Open Source? http://robertogaloppini.net/2007/12/07/open-source-brand-no-logo-open-source/ “equally critical of proprietary and open source myths, advocating software choice beyond marketing and romanticism” Tue, 22 May 2012 08:39:39 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Roberto Galoppini http://robertogaloppini.net/2007/12/07/open-source-brand-no-logo-open-source/comment-page-1/#comment-198324 Roberto Galoppini Sun, 16 Dec 2007 20:08:16 +0000 http://robertogaloppini.net/2007/12/07/open-source-brand-no-logo-open-source/#comment-198324 I wouldn't say that Open Source has, at large, a branding problem. Few open source programs and platforms are quite in the know today. For example, talking about OpenOffice.org, I can tell you that only in September in Italy it got mentioned in more than 200 articles. Not bad, I would say. On the other side is true that most of OS programs are unknown, and that is why I believe there is a <a href="http://robertogaloppini.net/2007/11/01/open-source-conference-open-source-enterprise-my-speech-at-quifree/" rel="nofollow">need for open source awareness campaigns</a>. I wouldn’t say that Open Source has, at large, a branding problem. Few open source programs and platforms are quite in the know today. For example, talking about OpenOffice.org, I can tell you that only in September in Italy it got mentioned in more than 200 articles. Not bad, I would say.

On the other side is true that most of OS programs are unknown, and that is why I believe there is a need for open source awareness campaigns.

]]> By: Geoff SoftwareClub Dodd http://robertogaloppini.net/2007/12/07/open-source-brand-no-logo-open-source/comment-page-1/#comment-196676 Geoff SoftwareClub Dodd Sat, 15 Dec 2007 09:10:58 +0000 http://robertogaloppini.net/2007/12/07/open-source-brand-no-logo-open-source/#comment-196676 As i see it, open source has a real branding problem. Something like OpenOffice just hasn't had the brand build up of a suite like Ms Office. So people automatically lower their expectations and their interest. Same with Gimp and a branded graphics application. Same perceptions and lowered image and expectations. As i see it, open source has a real branding problem. Something like OpenOffice just hasn’t had the brand build up of a suite like Ms Office. So people automatically lower their expectations and their interest. Same with Gimp and a branded graphics application. Same perceptions and lowered image and expectations.

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