http://robertogaloppini.net/2007/05/26/open-source-franchising-from-artisanship-to-industrial/ Where Free Software meets Businessequally critical of proprietary and open source myths,advocating software choice beyondmarketing and romanticism Sat, 06 Sep 2008 21:57:55 +0000 http://wordpress.org/?v=2.3.1 http://robertogaloppini.net/2007/05/26/open-source-franchising-from-artisanship-to-industrial/#comment-37220 ][ stefano maffulli » The power of a brand added to Free Software Business Mon, 28 May 2007 08:58:41 +0000 http://robertogaloppini.net/2007/05/26/open-source-franchising-from-artisanship-to-industrial/#comment-37220 [...] The power of a brand added to Free Software Business The simplest ideas are often the foundation of powerful business cases. Roberto's idea of a Free Software franchise seems a natural evolution towards a market that adds the power of a brand to the professionality and high quality services of many existing Free Sw Businesses. I think that many potential users of Free Software, especially small businesses, can be reassured more easily with a brand if they need to buy services from small firms. What's a franchise if not the sum of the power of a brand, as Schwartz says, and quality of services? An Open Source Franchisor could aimed at delivering to the market IT basic services using OSS, with a fixed-time fixed-price formula, training its franchisees to meet predefined performance criteria. Simon? Jonathan? What do you think? Commercial Open Source Software » Open Source Franchising: From artisanship to industrial [...] […] The power of a brand added to Free Software Business The simplest ideas are often the foundation of powerful business cases. Roberto’s idea of a Free Software franchise seems a natural evolution towards a market that adds the power of a brand to the professionality and high quality services of many existing Free Sw Businesses. I think that many potential users of Free Software, especially small businesses, can be reassured more easily with a brand if they need to buy services from small firms. What’s a franchise if not the sum of the power of a brand, as Schwartz says, and quality of services? An Open Source Franchisor could aimed at delivering to the market IT basic services using OSS, with a fixed-time fixed-price formula, training its franchisees to meet predefined performance criteria. Simon? Jonathan? What do you think? Commercial Open Source Software » Open Source Franchising: From artisanship to industrial […]

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